Global marketer with over a decade of experience at the intersection of brands, culture, and commerce.

Building culturally resonant brands across fashion, beauty, and food & beverage, with experience spanning the U.S., Europe, and Asia. Combining cultural insight, consumer understanding, and strategic thinking with expertise in e-commerce and digital marketing to create meaningful partnerships and brand experiences that connect with people and drive growth.

Brands & Collaborations

A curated selection of brands from full-time roles and strategic collaborations across global markets.

Key Experience

  • Over 12 years of experience building and growing brands across fashion, food & beverage, K-beauty, and fitness.

  • Transforms consumer and market insights into strategies that strengthen brand positioning, expand audience engagement, and support sustainable business growth.

  • Develops culturally relevant narratives, content, and campaigns that connect brands with audiences, balancing creativity with data-driven decision making.

  • Leads cross-functional collaborations and special projects with global brands, cultural institutions, and creative talent to create impactful brand experiences and activations. Past collaborations include Adidas, Disney, Hermès, Kering, LVMH, Takashi Murakami, and the Louvre Museum.

  • Integrates digital marketing, e-commerce, and community-building to deepen customer relationships and drive measurable results across channels.