Global marketer with over a decade of experience building culturally resonant brands across fashion, CPG, wellness, and lifestyle.

Drawing on experience across the U.S., Europe, and Asia, she combines cultural insight, consumer understanding, and strategic thinking to create meaningful brand experiences that connect with audiences and drive growth.

Brands & Collaborations

A curated selection of brands from full-time roles and strategic collaborations across global markets.

Key Experience

  • Over 12 years of experience building and growing brands across fashion, food & beverage, K-beauty, and fitness.

  • Transforms consumer and market insights into strategies that strengthen brand positioning, expand audience engagement, and support sustainable business growth.

  • Develops culturally relevant narratives, content, and campaigns that connect brands with audiences, balancing creativity with data-driven decision making.

  • Leads cross-functional collaborations and special projects with global brands, cultural institutions, and creative talent to create impactful brand experiences and activations. Past collaborations include Adidas, Disney, Hermès, Kering, LVMH, Takashi Murakami, and the Louvre Museum.

  • Integrates digital marketing, e-commerce, and community-building to deepen customer relationships and drive measurable results across channels.