HyoEun Kwon works at the intersection of culture, creativity, and commerce, with experience across fashion, beauty, food & beverage, and lifestyle in the U.S., Europe, and Asia. Her work spans brand strategy, cultural partnerships, and performance marketing, bringing together creative thinking and commercial discipline to build brands and drive growth.

At Pharrell Williams’ BBC ICECREAM, she led global marketing and partnerships including Adidas, Disney, NIGO, and Takashi Murakami, connecting content, community, and commerce to drive 85% e-commerce revenue growth. She also trained formally in luxury brand management at HEC Paris, where she was selected to participate in live client projects with HQ teams at Hermès, Kering, LVMH Fragrance, and the Louvre Museum.

At H Mart, she leads social campaigns averaging 10+ ROAS and lifecycle marketing that delivers 8x ROI. She also leads creator initiatives connecting brands with timely cultural moments, including an activation tied to Netflix's K-Pop Demon Hunters that generated a 30% lift in engagement.

Across categories and markets, she brings together cultural insight, creative partnerships, consumer engagement, and commercial rigor to turn cultural moments into brand relevance and measurable growth.